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Finding the right theme, the right market, the market segment is not an easy task. Structured, notorious approach is key - no missed steps here. When you know the customer you want to serve - try to fall in love with them and the problem they face. Never fall in love with the idea. Good luck with a busy week 2.

Lesson tags: customer identification, empathy, insights, interviewing, market environment modeling, market segmentation, observation, problem statement, reframing challenge
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