The Why
Inspire and democratise veterinary entrepreneurship, innovation and creativity to move the profession forward from within.
I am on the mission to help veterinary professionals creatively blend their inner entrepreneur with veterinary identity to create more positive vet reflections, more side-hustles, more innovation, and more transformations in the veterinary medicine.
Veterinary medicine comes with a variety of angles. No matter the angle, whatever path you picked, anyone can leverage creativity and innovation to design-think vetever (not a typo!) future they dream about.
Reflections bring diversity, a variety of angles & different perspectives. They are fundamental to learning, creativity, innovation, and proven to result in better decisions, supporting little changes that add up to big transformations. Dare to reflect and challenge yourself to think differently?
Let’s create some mind-blowing Vet Reflections together!

It always seems impossible, until it is done.
– Nelson Mandela
The How
Through accessible, hands-on and mind provoking community challenges, I help design unconventional experiences for every veterinary professional, inspiring them to explore design thinking, creativity, people-centred innovation, entrepreneurial journey and more.

Micro-cohorts of
like-minded, diverse, driven, open-minded action-takers.

Variety of frameworks, like Design & Systems Thinking, to solve group challenges

Continuous inspiration to keep you re-charged, fulfilled & playing

Focused reflective learning, ample opportunities to build creative muscles and accountability support