WEEK 2. Identifying your sandbox and learning about your customer

Length: 180 minutesComplexity: Hard

observing the world around you trough someones-else lenses

Finding the right theme, the right market, the market segment is not an easy task. Structured, notorious approach is key - no missed steps here. When you know the customer you want to serve - try to fall in love with them and the problem they face. Never fall in love with the idea. Good luck with a busy week 2.